Thursday, 4 September 2014

Task 1 - Construction analysis

Media text:

The game just dance conveys it's media text by talking to you as the voice of god telling you to do things. However, the game the last of us; uses second person, letting you do certain things and then things happen.

Semiotics:

Just dance uses it's semiotics to show how well you're doing in the game (dance) for example, i would use "Great!" or "Poor". The last of us uses a health bar to make the player sek out a way of regenerating their health.

Genre:

The genre of just dance is a dancing simulator/party game. And, the genre of the last of us is a survival/action/adventure/horror.

Content:

Just dance's content is more colourful fast paced and simple. In juxtaposition to this, the last of us is a dim, slow paced more difficult style of play.

Construction:

Just dance was built to be a family friendly party game, it uses it's bright colours and fast paced game-play to achieve that. The last of us however, was designed to be a more serious and story driven game, it uses it's dark lighting and slow paced game-play to do that.

Codes and Conventions:  

In the game just dance codes and conventions are used to convey how you should be moving your body to correctly dance. The last of us uses it's codes and conventions with the use of objects such as rusty cars and derelict buildings and cities, things stereotypical of a post-apocalyptic game.

Modes of address:

Just dance keeps everything family friendly and easy to use to ensure anyone can use it. The last of us does the opposite. It uses it's story and style of play to attract more serious male gamers who play the game for the story.

Target demographic:

The target demographic for just dance is pretty much anyone, whether you're 1 or 100, male or female. The last of us though, has a very  specific audience which it appeals to. I would say it would be 15-30 year old males.

Just Dance and the Last Of Us comparison:

                                                                                                                                                                           
Just Dance:

Genre: Interactive dancing simulator
Content: It’s styled to be very eye catching and friendly on the eyes for extensive use not causing discomfort.
Construction: It’s constructed in a way so that it’s simple and easy to follow, use and understand.
Narrative Conversions: Just dance contains no story or narrative. However, this is typical for this genre and style of game.
Common Codes: It has an animated avatar and bright, vibrant colours. Quick, simple and fast paced gameplay, but this makes it repetitive.

When profiling this game, it would be wise to target the audience around younger gamers and a family household. Advertising this game as a “party” game or a “dancing simulator” would be a good idea.

The Last Of Us:

Genre: The game is an action/adventure 3rd person styled horror/thriller. Which, is designed to be linear and story driven.
Content: It’s a very dark and dimly lit game; to emphasize upon the mysterious and scary theme surrounding each stage.
Construction: The entire game is constructed to be a semi-free-roam style, although the game and it’s story are set in stone; the size and diversity of the levels you are faced with provide a sense of exploration that you think is necessary, and, in a way, it is.
Narrative Conventions: The story is a post-apocalyptic survival horror. This story, in particular, is about finding a cure and ensuring it’s success with plot twists along the way. The gameplay isn’t too typical for its genre. It manages to pull of the 3rd person perspective horror without ruining the expectance by giving you the advantage of seeing enemy’s well before they see you.
Common Codes: It features a variety of weapons; although not extensive it’s still large enough to satisfy you thought the games story. Weapons range from close range melee to long range and medium range guns. Ammo isn’t too difficult to come by but it’s sporadic enough to make you think twice before pulling that trigger.
To profile this game you would have to target males between the ages of 15-30, the deep story and dark lighting would appeal to a more “hard-core gamer” audience.


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